Are Scratch Cards Right For Your Group?

Not every type of fundraiser is good for every group.  Some groups do better with food items such as cookie dough while others get better results from retail items like candles.  The question The Fundraising Network wants to answer is whether scratch cards will work for YOUR group.

We want to thank JustFundraising for providing much of the information for this post. We chose them because they have years of experience helping groups raise money, and their scratch card presentation information is extremely helpful.

What is a Scratch Card and How Does it Work?

We were surprised at how many people have heard of scratch cards, but don’t really know how they work.  It’s actually fairly simple.  The scratch card has usually has three, but at least has two, panels and is small enough to fit in your pocket.  One panel contains a stack of coupons which, in many cases, are worth about $50.  A second panel has 50 dots that can be scratched off (like a lottery card).

The participant talks to friends and family and asks them to scratch off one or more of the dots.  The donation amount appears under the dot and ranges from $0.50 to $3.00 (usually).  The person donates the amount revealed when they scratch off the dot(s).  In return, they receive a coupon sheet.  JustFundraising has a video with an excellent explanation.

Questions to Ask Your Prospective Scratch Card Provider

Do you provide customization?

Many fundraising companies, such as JustFundraising, customize the cards.  In JustFundrasing’s case, they put your logo and group name on the outside of their tri-fold scratch cards so your supporters know where the money is being donated.  One unique feature of JustFundraising’s cards is that they have a “Local-Customize It!” program in which the coupons have more local offers.

Do the cards have instructions printed on them?

Make sure that the cards that you are going to purchase have the instructions printed on them. Most people don’t need the instructions, but it’s nice to have them just in case your group member needs them.

Do you provide bonus cards?

Various companies have different ways of providing bonus cards. If they do, they will most likely base it on the number of cards that were purchased.  When we reviewed JustFundraising’s program, we found that they give 20% extra cards with each purchase of 10 or more.

Do you provide incentives?

This is a big deal! In today’s economy, companies are cutting back. Be sure to ask if your fundraising provider will give you prizes or incentives for your group.  At the time that this article was written, JustFundraising was providing free tshirts with the group’s logo and slogan with orders of 20 or more cards.

Other factors to consider

Most scratch card fundraisers are about the same.  Therefore, be sure to ask your provider what makes them better than the others.  And don’t forget to ask about free shipping too!

Think this fundraiser is for you?

You should shop around to see which company works best for you.  The Fundraising Network is not going to suggest that JustFundraising’s Scratch & Help program is the perfect fundraiser for every group, but we like what we have seen from them.  The reviews of their scratch card fundraiser is mostly 5 out of 5 stars with an occasional 4 stars.  In addition to the scratch card program, JustFundraising has many other fundraisers to support you in just about any fundraising endeavor.  To contact them, call toll free 1-888-440-4114 or click here to get information about their scratch card fundraising program.