Fundamentals of Event Fundraising

Fundamentals of Event Fundraising
Fundamentals of Event Fundraising
Following these fundamentals, you should be able to do many fundraisers to help you raise the money you need.

The thought of doing fundraising events for your group or organization can be downright scary, if not totally off-putting. Please don’t despair, however.

Doing fundraisers is not as daunting as it appears to be at first blush.

The whole process of fundraising needs to broken down in to a series of highly doable steps that lend momentum to the planning and conduct of the fundraiser.

Gather Participants and Create Passion

Bring together a group of people who are passionate about the project or service for which you’ll be raising the money (1). Additionally, ensure that they’re willing to do the careful planning and implementation work which will be vital to the success of your fundraiser, or fundraisers. Ideally, over time, as you do fundraisers, have experienced members of your group train those who join your group but have no experience in raising money.

Thorough Planning

Meet Regularly, Weekly if Possible

During the planning phase of the fundraising event, try to hold weekly meetings to foster accountability and to maintain the morale and forward momentum of the group. It is important that the meetings have a very clear focus and that they last only 15-20 minutes, as people’s time is extremely valuable.

Be organized and plan each part of the fundraiser: goals, how the money will be used, who will be invited and how invitations will be extended, what will happen the day of the event, and evaluation.

Set Clear Goals

During the planning stage be sure to set forth clear goals in terms of how much the group wants to raise and what resources will be needed to achieve those goals (2).

Determine Exactly How the Money will be Used

Clearly set forth exactly how the money will be used once it is raised. Make sure that all your participants and supporters will be in agreement.

Don’t Reinvent the Wheel. Look at Others’ Efforts

Don’t be afraid to study fundraisers that other groups have done in order to learn from their successes or lack thereof. Be sure to share with your group successes that other groups and/or organizations have enjoyed so that they (your group) are motivated. This encouragement can make group members feel empowered which may generate better fundraising results.

Inviting Attendees

Start with Who You Know (“Warm” invitations)

Encourage members of your group to invite people they know to attend the fundraiser before they reach out to those outside their circle of family, relatives, friends, and acquaintances. In so doing, individuals in your group will gain confidence in inviting people to the fundraiser and bridging into inviting people they don’t know.

Avoid “Cold Calling” Unless It is Necessary

“Cold-call” invitations should be avoided whenever possible. Unforeseen invitations are often refused, and, however politely the refusal is made, this can erode the morale of the group.

Do the Event

Your planning should make the event easy. It will still be work, but with good planning you have no need to be nervous. Just follow the schedule that you create, and it should all fall together.

Evaluate After the Event

Be sure to evaluate the fundraising event that you’ve just conducted. Several questions should be raised to this end (3):

  1. What things at the fundraiser worked, or went well?
  2. What things did not go well? Analyze why those things didn’t go well? How can the same mistakes be avoided in the future?
  3. What was the fundraising goal versus that was actually raised?
  4. Were the objectives of the fundraiser broken down in to easily manageable steps?

In Summary:

Plan well, invite your “warm” supporters, do the event and evaluate. Following these fundamentals, you should be able to do many fundraisers to help you raise the money you need.


 

About the Author

Dave S. Morse is a freelance writer/editor in Knoxville, Tennessee who also serves as a volunteer community advocate. Dave holds Master’s degrees in Christian Service and Management/Public Administration from NW Christian College (now NW Christian University) and the University of Phoenix Online, respectively, and has a strong passion for social justice.


 

Sources:

1. http://www.justfundraising.com/fundraising-101/
2. http://www.tripointfundraising.com/4-super-easy-processes-for-raising-more-money/
3. http://www.asce.org/uploadedFiles/Young_Member_Groups_-_New/YM%20Webinar-Fundraising.pdf

Image used with permission. Copyright: iqoncept / 123RF Stock Photo

Capitalize on Fall Sports for Your Next Fundraiser

CharityMania - Unique Fundraisers Based on Your Favorite Sport

Everyone knows the most popular sport in the Fall…  Football!!!   So why not conduct a unique fundraiser based on the sport?  You already know that The Fundraising Network is on the lookout to provide you with all the information about fundraisers that we find.  We reported previously about CharityMania’s 17 Week FootballMania fundraiser.  We want to remind you again, because IT’S JUST ABOUT TO START!

Here’s the details:

Fundraiser-page-top-logos-FM-redFootballMania – a great choice for a fall fundraiser

FootballMania is an exciting sweepstakes fundraiser based on professional football.  Organizations earn 70% profit for every $20 CharityMania Ticket they sell. Sweepstakes participants can win $1,000s in prize money based on the results of the football teams printed on the backs of their sweepstakes game cards, and they get a new chance to win in each of the 17 weeks of football season!

70% Profit

You make 70% ($14) profit on every $20 ticket you sell, whether you sell 50 tickets or 5,000 tickets.  Several organizations made over $60,000 using the FootballMania fundraiser last year!

How it Works

See a Ticket (download)

To see a CharityMania Ticket, click here.

The Sales Appeal:  competition and prizes!

Football lovers buy the cards just for the fun of playing, but CharityMania takes it a step further.  Card holders can win up to $400 each week of the FootballMania season.  There are actually 11 cash prizes awarded each week for both high and low scoring game cards. There is also a $1000 grand prize at the end of the season for the card with the highest overall score!  The fun of the game, plus cash prizes make the CharityMania tickets an easy sell!

Your upfront cost is almost nothing!

You will simply pay to have your tickets printed during the signup process.  That cost is $.19 per ticket plus a charge for shipping and handling.  That’s it!

When can/should your organization get signed up?

Sign up now!  The football season begins in early September, and you want to sell your tickets before the first game of the season so summer is the most popular time to sign up for this fundraiser.

Click here to get signed up for any of CharityMania’s unique sports-based fundraisers.  Once you are signed up, your tickets will be printed and delivered to you in about a week.

Q&A

What if sales by early September are not possible?

CharityMania also has a FootballMania 10 Week Fundraiser starts at the end of October.  It works similarly to the 17 Week fundraiser but just runs for the last 10 weeks of the pro football season.  This is a great fundraiser for any organization that needs more time to sell tickets in the fall.

What about college football?

FootballMania College Edition runs for 10 weeks of the college football season and contains all the top teams in the country.

What if it’s not football season?

CharityMania sports fundraiser events run year-round.  The Fundraising Network will be reporting shortly a list of all the CharityMania events for the next year!

Who do we contact if we have questions?

CharityMania prides itself on its customer service.  You can contact CharityMania directly at any time if you have questions about FootballMania or any of their other fundraisers based on professional and college sports.  They have fundraisers that go on all throughout the year, and they are happy to work with you to find the fundraiser that is just right for your organization.  Visit their website, www.charitymania.com, or give them a call toll free at 888-909-9994.

How do I keep up with what’s happening with CharityMania?

We at The Fundraising Network do our best to inform you about what’s going on so we will be posting info about CharityMania.  Here’s where you can get the news.

 

 

CharityMania Fundraisers: Catch the wave that is sweeping the country!

CharityMania - Unique Fundraisers Based on Your Favorite Sport

The Fundraising Network had the opportunity to speak with a very unique fundraising provider recently.  Dr. Neil Quinn and his daughter, Michele Hannemann, head up an organization named “CharityMania,” a unique sweepstakes fundraiser based on the excitement of professional and college sports.  They help schools, churches, sports teams and other organizations across the U.S. raise the funds that they need.

Dr. Quinn’s history leading to this endeavor is an interesting one that we will leave to another day.  For now, we want to share the information we learned when we talked with Dr. Quinn and Mrs. Hannemann.  (We have included links to supporting information as well.)

You describe your fundraiser using words such as “great,” “unique,” and “new.”  Why these words?

CharityMania provides unique sweepstakes fundraisers based on the excitement of professional and college sports. The organization sells CharityMania Tickets to raise money and keeps 70% as profit (no matter how many tickets they sell!).  Selling is typically easy because of the prizes.  Ticket holders receive a great collection of digital music and are entered into a sweepstakes where they can win $1000s in cash prizes based on the results of the sports teams printed on their sweepstakes game cards.

It’s perfectly suited for organizations who are tired of selling the same old stuff.  CharityMania’s flagship event is the FootballMania fundraiser but we have other unique fundraisers as well.

What type of organizations use CharityMania fundraisers?

CharityMania started running their FootballMania fundraiser for several churches and catholic schools about 20 years ago.  Today they work with hundreds of catholic schools and churches across the country, and their customers also include sports teams and leagues, booster clubs, police and fire departments, cheerleading teams, cancer research groups… you name it.  CharityMania fundraisers work well for ANY size organization.

What makes a CharityMania sweepstakes fundraiser so unique and different?

Bigger profits

You make 70% profit for every CharityMania Ticket you sell. This makes CharityMania fundraisers great for any size organization. Sell 10 tickets, or 10,000 tickets… you make 70% profit on every sale!

It’s unique

If you’re tired of expensive and time intensive fundraisers like cookie dough, scented candles, and gift wrap, CharityMania is the answer. There is no inventory to manage or orders to fulfill, and everyone enjoys playing along with their sweepstakes game cards each week of the fundraiser.

It will expand your fundraising reach

Everyone loves music, sports and the chance to win prize money, all of which are key elements of a CharityMania fundraiser. As a result, people whom you never thought would support your organization are now interested in participating and supporting your cause.

How does it work?

It’s probably easiest to use CharityMania’s most popular FootballMania fundraiser as an example.  Your organization sells CharityMania Tickets for $20, and you keep $14 profit on each and every ticket you sell.  Ticket holders receive a great collection of digital music along with a sweepstakes game card where they get to play along for all 17 weeks of the professional football season and win cash prizes each week depending on how the teams printed on their game card perform.  Any tickets you don’t sell can simply be thrown away after the start of the fundraiser!  CharityMania will let you know each week of the season which game cards won and CharityMania will cover all the prize money.  You can see a ticket and read about it on our web site at https://www.charitymania.com/ticketexample.aspx

You talk about the prizes – digital music and cash prizes.  Can you explain more about that?

Everyone loves prizes.  It’s part of what makes the cards easy to sell.  Participants receive digital music from CharityStudio.  Each CharityMania ticket typically has an “access code” located in the top right corner.  To access the CharityStudio and download music, the ticket owner simply enters a valid CharityStudio “access code.”  As far as how the cash prizes work, our YouTube video makes it very easy to understand.

(Note from TFN:  CharityMania has their own YouTube Channel where you can get all sorts of info.  Go to https://www.youtube.com/user/charitymania/videos  In addition, you can learn more about CharityStudio at: https://www.charitymania.com/ClubLogin.aspx )

Is it just for football?

No.  We have a number of different CharityMania fundraisers based on sports throughout the year.  There are three for FootballMania (including pro and college ball), FootballMania Supermatch (based on the “Big Game”), two for BaseballMania, HoopsMania using college basketball, HockeyMania, RacingMania and even GolfMania.

Given the number of sports we have, we are expecting that if groups haven’t heard of us yet, they will soon!

Is it complicated to manage?

No!  CharityMania prides itself on how easy it is to run one of their fundraisers.

How much money can my organization raise?

Holy Family School in Illinois raised over $69,000.  Wilson Park Youth Baseball in Wisconsin raised over $61,000.  Washington Township Parks & Rec Programs in New Jersey raised almost $40,000.  How much you raise depends on how many people you have selling CharityMania tickets.  Most organizations give each person 10 to 20 tickets to sell.  At $14 profit for each ticket sold, you’ll find that a CharityMania fundraiser will get you to your goal much faster and easier than other fundraisers.

What about organizations who live in areas that can’t afford a $20 price point?

Depending on the time of year and which CharityMania fundraiser a group wants to do, we have some that cost less.  The lower cost cards don’t provide as much profit, but the group still has the potential to raise significant sums of money.

When are these fundraisers available?

Sports are available throughout the year, so CharityMania fundraisers run all throughout the year as well.  No matter what time of year you are needing to fundraise, CharityMania is sure to have a fundraiser for you.

A Final Thought from The Fundraising Network

After learning more about CharityMania from Dr. Quinn, Mrs. Hanneman and from reading their web sites, we were impressed by the profit potential of the CharityMania fundraiser and the widespread appeal given the love for sports shared by many people.  In a nutshell, if you want to raise money – possibly large sums — using a very unique and new fundraiser, this just might be the perfect fundraiser for your group.

If you want more information about CharityMania, visit their website at http://www.charitymania.com or contact them directly by phone (888-909-9994) or email: inquiry@charitymania.com

One of the Most Unique Fundraisers The Fundraising Network has Found

“You’ve Been Flamingoed!”

…is what the top of the site says with a picture showing just what they mean.

Flamingo Fundraiser

The concept is simple.  Your supporters pay to have their friends “flamingoed.”  However, you don’t have to stop there.  You can sell “anti-flamingo” insurance and make money from both ends!

The Fundraising Network saw great fun in this one.  Here’s what happens.

So what is this Flamingo Flocking Fun Fundraiser
offered by Result$ Fundraising?

In the dead of the night, your members place the flamingos in the yards of the friends that all of your supporters paid to have “Flamingoed”.  Each of the flocks will have a note explaining how a friend of theirs paid to have them “Flamingoed” in support of your fundraiser and that you will be back to retrieve the flamingoes. The note also lets them know that if they pay your group a donation, when you remove the flock, you will send it to the yard of any friend that they choose. This fundraiser continues to feed on itself as the flamingos migrate from victim to victim.

The money isn’t bad either.  Flocking Donations range from $10-$30 depending on whether your supporter wants a small flock up to a super-size flock.  Anti-flamingo insurance is just $10.  We were doing a little math.

  • If you have a group with 50 supporters and 80% participated and that means 40 people order a small flock (12 bird flock for $10).  That’s $400.
  • 20% order anti-flocking insurance at $10 per policy, so that’s another $200.
  • Of the 30 people who get flocked, 50% (15 people) flock someone else with a small flock, that’s another $150.
  • $400 + $200 + $150.  That’s $750 in just a few nights, and it’s only for small flocks.

If this writer were participating, he can think of at least two flocking vicitms who would receive super-size flocks (60 flamingoes) and many who would receive smaller flocks.  You can see how this grows, can’t you?

Of course, you need to consider your cost too.  2 small flocks (24 flamingos total) cost about $144.  However, you don’t have to buy birds for every order.  Just put your victims in flocking order and move your flocks from yard to yard each night.  Just remember to purchase some extra flamingos to replace any that may get lost for any reason.

So if the laws in your area permit and you have a group that will enjoy this type of activity, this might be the fundraiser for you. Want more information?

www.flamingofundraiser.com

 

The goal of The Fundraising Network is to help you be aware of opportunities to raise money and to help you find them.  However, please note that The Fundraising Network is not responsible for whether or not you choose this fundraiser or for any results — monetary or otherwise.  Results are based on your own choices and participation.

Spotlight on… CharityMania’s BaseballMania Fundraiser!

Stuck in a fundraising rut?

Are you a school, PTA, booster, sports, or non-profit organization looking for that new and creative way to raise money?  Are you tired of fundraisers that are labor intensive and hard to manage?  Or are you just bored of simply selling the same old stuff?  Well, look no further.

CharityMania is your solution

CharityMania provides unique sweepstakes fundraisers based on the excitement of professional and college sports.  With our BaseballMania fundraiser, your organization will order and sell CharityMania Tickets to raise money and keep 70% as profit.  BaseballMania ticket holders receive a great collection of digital music, and they are entered into a sweepstakes where they can win $1,000s in cash prizes based on the number of runs scored by the baseball teams printed on the backs of their sweepstakes game cards.

The Sweepstakes Game Card is our fundraiser’s secret sauce!

All sweepstakes game cards have an equal chance to win prize money based on the performance of the random baseball teams printed on the back. Game cards contain 3 random teams in each of the last 15 full weeks of the pro baseball season (you get 3 new teams each week). To play the game, participants simply add up the runs scored by their 3 teams. Every week, the 10 highest scoring game cards, and the 4 lowest scoring game cards all win prizes. For the best explanation of the game:

Other BaseballMania Benefits

BaseballMania is super-simple to run. There is no inventory to manage or orders to fulfill, and it is great for any size organization.  Check out all the BaseballMania fundraiser information on our website, www.charitymania.com.  You can also check out our other fundraisers based on pro football, college basketball, pro hockey, and other sports.  Start hitting your fundraising home run today!

Our Contact Info:

CharityMania Fundraisers
www.charitymania.com
888-909-9994

Top 10 Tips for Event Fundraisers

1. Events take volunteers. Usually a lot of them! Carefully consider how much manpower it will take to pull off the event you are considering.

2. The chair for the event should not do all the work. If applicable, set up committees for each aspect of the event. (i.e. publicity, decorations, food, etc.)

3. Keep the costs of the event low! This is a major factor in any fundraising campaign. Your costs should be 25% or less of the gross receipts from the event. Try to get as much donated as possible! If your costs are zero, ALL the money goes toward the cause.

4. Don’t fall for the idea of “Build it and they will come.” It may have worked in the movie Field of Dreams, but does not work in real life! People need a compelling reason to come to the event besides the opportunity to give to your charity.

5. Remember that advertising such as TV, billboards and signs are important, but do not guarantee people will come to the event. Only a very small percentage of the people who see the advertisement will actually come. Many times the best advertisement is word of mouth.

6. Choose events that will be fun or unique.

7. Events do not have to be large to be successful! Selling donuts at work, homebaked cookies, dinner parties, raffles…there are lots of great small events. Some can even be organized by just one or two people.

8. Get an RSVP or sell tickets so you will KNOW how many people are coming to the event.

9. Match the type of event with you, your charity and your audience. If you have a good match you will be more likely to have a very successful event!

10. Get advice from other fundraisers who have put on successful events.

About the Author

Sandra Sims has been fundraising for various charities for over 10 years. She is the publisher of Step By Step Fundraising newsletter, which will help you get maximum results from your charity fundraising campaign. To get a free copy of the special report “The 5 Keys to Successful Fundraising” visit StepByStepFundraising.com

Event Fundraising Ideas

Katherine, Editor – Skratchers Fundraising Insider

1- Breakfast / Lunch / Dinner Fundraising Event
Food is always a good fundraiser so try a fundraising breakfast, lunch or dinner event. Keeping it simple is best. A hotdog event fundraiser is a great way to start. Have your local grocer donate the hotdogs, buns, condiments, chips and pop. Set up in a busy area, even the parking lot of your grocer. You can use a propane BBQ or boiler for the cooking. Offer up a package deal like “1 hotdog, bag of chips and can of pop for only $3!” This way you can raise more, faster. Important: Be sure to thank your grocer by giving them recognition for their food donation.

2- Car Wash
A car wash is a great service and event fundraising idea for all those car loving people out there. Get your group volunteers together and pick a central location with high car traffic. Make sure you have room for cars to line up and have a few hoses going so you can wash more than one car at a time. As an added fundraiser sell some snacks and beverages to car owners. Be sure to have enough chairs and shade for your car owners to sit while they wait.

3- Recycled Bottle / Can Drive
Recycling is an excellent fundraising idea for our times. Raise money and do well for the environment. Let your community know that they can drop off their refundable bottles and cans at a central location. Your group will handle the sorting and keep the refunds. A nickel or dime may not seem like much but if this fundraiser is well publicized, all that plastic, glass and aluminum will add up quick. To raise more and as an added incentive / service to your community, you can go door to door to pick their refundable bottles and cans.

4- Bake Sale
Bake sales are always a favorite event fundraiser even though it isn’t the “newest idea”. Why? Well because home baked goodies can’t be beat, and some community members’ love baking and sharing with others. It’s recommended to not have these too often though, so try spreading them throughout the year. Here’s a great tip: Bake some scrumptious cookies using the cookie dough from a popular cookie dough fundraising brochure and make sure to have your order book ready to sell from and raise extra money.

5- Book Sale
Book sales are another old favorite fundraiser. People are sure to donate books they are done reading and people will be sure to buy them as a good read and a good cause. Ask people to drop off their unwanted books or better yet just go door to door. If you find your fundraiser has left over books you may even want to donate them to a hospital, shelter or seniors home.

6- Lawn / Garage Sale
Most everyone thinks about clearing out “stuff” from their attic or garage, well here they can do well too. Have a Lawn sale fundraiser where your community donates items they are willing to let your group sell. Then your group picks a central location to hold your fundraising lawn sale. Once again be sure to publicize this well in advance and many times.

7- Rubber Duck Race
This event fundraiser is fun and can get kids involved. All you need to do is get the rubber ducks or any other fun thing that can float. Have them numbered to match tickets you sell to supporters. Make sure your event is publicized so you can have a fun turnout on the day of the race at your local stream or body of water. The first duck to cross the finish line wins a prize that was donated by a local sponsor.

8- Auction
The most common way of doing an auction fundraiser is to have collectibles such as pro-athlete or celebrity signed items (jersey, baseball, bat or hockey stick, movie poster, video tape or DVD) up for sale. Your local pro-sports team or celebrities are usually willing to do this for a good cause. Have fun and be creative with the items up for auction.

9- Night At The Races
Not actually gambling, “a night at the races” is a fun, new way to have an exiting fundraising event. As recreation and meant for fun, people watch a pre-taped horse race and bet and win “funny money”. Raffles are usually drawn throughout the event. What you need to get started, including the videotape, race program and race tickets are all provided by companies like “A Nite At The Races”.

10- Bingo Night
Bingo nights are always popular so try a Bingo night fundraiser. Do it during the same time as a normal bingo does it; sell cards and call numbers in your school gym or church basement. Instead of money for prizes, give away items donated from local businesses and be sure to give them the recognition. As always, good publicity will make your bingo night fundraiser a success.


About the Author

The Skratchers team has 12 years experience in fundraising and has been providing fundraisers through the Internet for 6 years. To request your free Spring 2005 fundraising kit go to Free Skratchers Sample Kit or call toll free at 1-888-800-9506. Visit www.Skratchers.com.

5 Fundraising Event Ideas

Is your school or non profit organization looking for fundraising event ideas? There are a variety of fun events that are easy to organize and will attract support for your group.

Here are 5 fundraising event ideas for you to consider:

1. Murder Mystery Party – A murder mystery party is a fun small gathering held in someone’s home or can be held at a banquet room of a hotel or restaurant. The Murder Mystery game takes about three hours to play, including dinner. Guests assume the roles of characters in the plot, and at the end the killer – or killers – is revealed

2. Pie and cake auction – The cooks and the sweet lovers in your group will enjoy this fun fundraiser idea! Ask for donations of cakes and pies. Label each dessert with the name of the dessert and the cook. Ask your most humorous and charismatic person to be the auctioneer who can entertain the crowd and boost the auction prices.

3. Trivia Night – Trivia nights are informal, fun, competitions where teams battle to see who has the greatest knowledge of matters trivial. General knowledge and trivial interest questions are asked by a trivia host and the winners are the team which, at the end of the night, have correctly answered the most number of questions. Funds are raised through game entry tickets, food sales, sponsorships and additional fundraisers like raffles.

4. Ice Cream Social – Just about everyone likes ice cream! Host an ice cream social event for your organization. You can charge a flat fee, price per ice cream scoop or just set out a jar and ask for donations.

5. Pizza Party – This is a twist on the usual fundraiser dinner. Decide if you would like to make this a pizza buffet, set a limit on the number of slices per person, or actually sell the pizza “by the slice.” You could also do a combination of set menu and “by the slice.”

With a little creativity your organization will come up with a great fundraising event idea that will be fun and raise money for your cause!


About the Author

Sandra Sims has been fundraising for various charities for over 10 years. She is the publisher of Step By Step Fundraising newsletter, which will help you get maximum results from your charity fundraising campaign. To get a free copy of the special report “The 5 Keys to Successful Fundraising” visit StepByStepFundraising.com