Are Scratch Cards Right For Your Group?

Not every type of fundraiser is good for every group.  Some groups do better with food items such as cookie dough while others get better results from retail items like candles.  The question The Fundraising Network wants to answer is whether scratch cards will work for YOUR group.

We want to thank JustFundraising for providing much of the information for this post. We chose them because they have years of experience helping groups raise money, and their scratch card presentation information is extremely helpful.

What is a Scratch Card and How Does it Work?

We were surprised at how many people have heard of scratch cards, but don’t really know how they work.  It’s actually fairly simple.  The scratch card has usually has three, but at least has two, panels and is small enough to fit in your pocket.  One panel contains a stack of coupons which, in many cases, are worth about $50.  A second panel has 50 dots that can be scratched off (like a lottery card).

The participant talks to friends and family and asks them to scratch off one or more of the dots.  The donation amount appears under the dot and ranges from $0.50 to $3.00 (usually).  The person donates the amount revealed when they scratch off the dot(s).  In return, they receive a coupon sheet.  JustFundraising has a video with an excellent explanation.

Questions to Ask Your Prospective Scratch Card Provider

Do you provide customization?

Many fundraising companies, such as JustFundraising, customize the cards.  In JustFundrasing’s case, they put your logo and group name on the outside of their tri-fold scratch cards so your supporters know where the money is being donated.  One unique feature of JustFundraising’s cards is that they have a “Local-Customize It!” program in which the coupons have more local offers.

Do the cards have instructions printed on them?

Make sure that the cards that you are going to purchase have the instructions printed on them. Most people don’t need the instructions, but it’s nice to have them just in case your group member needs them.

Do you provide bonus cards?

Various companies have different ways of providing bonus cards. If they do, they will most likely base it on the number of cards that were purchased.  When we reviewed JustFundraising’s program, we found that they give 20% extra cards with each purchase of 10 or more.

Do you provide incentives?

This is a big deal! In today’s economy, companies are cutting back. Be sure to ask if your fundraising provider will give you prizes or incentives for your group.  At the time that this article was written, JustFundraising was providing free tshirts with the group’s logo and slogan with orders of 20 or more cards.

Other factors to consider

Most scratch card fundraisers are about the same.  Therefore, be sure to ask your provider what makes them better than the others.  And don’t forget to ask about free shipping too!

Think this fundraiser is for you?

You should shop around to see which company works best for you.  The Fundraising Network is not going to suggest that JustFundraising’s Scratch & Help program is the perfect fundraiser for every group, but we like what we have seen from them.  The reviews of their scratch card fundraiser is mostly 5 out of 5 stars with an occasional 4 stars.  In addition to the scratch card program, JustFundraising has many other fundraisers to support you in just about any fundraising endeavor.  To contact them, call toll free 1-888-440-4114 or click here to get information about their scratch card fundraising program.

Tips for Scratchcard Fundraising

How can you make your scratch card fundraiser your most successful fundraiser ever?

Scratch card fundraising is a great fundraising option for your group this spring. Besides being easy, quick to start and hassle free, scratch card fundraising offers your supporters an affordable way to donate to your group. Scratch card fundraisers also offer HUGE amounts of profit for your group. Some companies, like ABC Fundraising offer “no money up front” payment options so you can really take the risk out of your fundraising.

You can start your scratch card fundraiser quickly – many companies even offer rush delivery for your scratch card booklets making this a great fundraiser when you don’t have a lot of time to wait to begin.

The key to making your scratch card fundraiser super effective is to motivate your group members. Here are a few tips to get your group fired up about your fundraiser.

1. Get your group committed!

    Before the scratch card booklets arrive, even before you order, it’s great to get a commitment from group members. How many people can they ask to scratch and donate to your group? For maximum profit, each member should get at least 25 people to scratch and donate. Make sure your members are willing to meet this minimum to ensure this is the right fundraiser for you. The great thing about scratch card fundraisers is that your members are asking for small donations averaging $3 so it doesn’t break the bank for your supporters. In exchange for this small donation, your group members give their supporters a valuable sheet of coupons.

    2. Create some friendly competition

      Another great way to motivate your group members during your scratch card fundraiser is to make it competitive. You can do this in many ways. You can create teams, or individuals can go head to head to see who can raise the most money for your group with your scratch card fundraiser. Definitely set a time limit–2 weeks is a good amount of time to run your fundraiser. It’s exciting to offer a prize to the winning team or individual.

      3. Follow up

        Don’t forget to keep in touch with your group members during your scratch card fundraiser. Make everyone feel accountable. Don’t wait until the end of your fundraiser to ask how your members are doing. You can either set up check-in meetings to turn in money and discuss progress or do it via phone, email or Facebook.  Add a fundraising thermometer like the one available at www.AbcFundraising.com to allow members and supporters to see what progress is being made so everyone knows how close you are to your goal. Celebrate members who are doing well and bringing in a lot of money for the group – this can remind others to get fired up about your scratch card fundraising campaign too.

        Finally, when running your scratch card fundraiser this year, seek out companies that offer profit-boosting programs to add additional profit to your fundraising campaign. Your star fundraisers can use these additional tools and products to bring even more money in for your scratch card fundraiser making it your most profitable fundraiser ever.

        About the Author

        For more fundraising ideas or to get started with your scratch and help fundraiser, please visit http://www.AbcFundraising.com.

        How much can you raise just by Scratching?

        The arrival of a new season brings with it many activities, including events, trips and registration, which require extra funding and fast! Why not try a different type of fundraiser to help your group raise the funds you need?

        How about a personalized Scratchcard fundraiser?

        Why Scratchcards? First of all, it’s easy: all cards can be personalized for your own group and there is no money up front. On top of this, hardly any other fundraiser product can beat the profit potential on Scratchcards – up to 90% profit! Not to mention the fact that they are compact, there are no orders to take and they are nonperishable.

        How does it work? Scratchcards are based on the fundraising principle of giving a small donation without having to make an overpriced purchase.

        What is it? A Scratchcard is a small tri-fold booklet that contains 60 colored “scratch-off” circles. Supporters are invited to “scratch-off” one or more circles on the card to reveal how much they will donate. Since the highest donation amount is only $2.50, Scratchcards make it easy to ask people to donate to your cause. Every person who donates gets a coupon sheet with over $75 worth in savings at top retailers as a “Thank You” gift. And to top it all off, this may seem unreal, but each Scratchcard can raise up to $100!

        How can you make this work for your group? Well, here’s an idea that you can try at your next registration to decrease the costs for your players. Let’s say you usually charge $50 per person per season, charge them a little more and give them a Scratchcard.

        Registration Cost $50     increase to $100
        Registration Cost $ 70     increase to $120
        Registration Cost $ 100     increase to $150

        You will immediately make an additional $50 per person. In turn, your team members can use the Scratchcards to raise $100. So basically, if their registration cost were $100, after raising funds with the Scratchcard it would only cost them $20. It’s a win-win for everyone involved!

        The details of each card vary from company to company, so be sure to ask about the following costs associated with the Scratchcard:

        – Cost of cards
        – Cost of coupons
        – Cost of personalization
        – Cost of shipping

        So, how much can you raise just by Scratching? Well, if you give each person in your group one card, then simply multiply the number of people in your group by around $100 and you have your answer. For example, a group of 50 people X $100 per card = $5,000 profit!

        About the Author

        eFundraising offers proven fundraising programs at up to 90% profit. Available programs include World’s Finest Chocolate, Online Magazine Fundraisers, Scratchcards, Brochures and more. eFundraising / QSP Reader’s Digest has helped groups raise almost $3 billion since 1964.

        To help you discover the best fundraiser for your group, call 1-800-561-8388 for your FREE info kit and gift and an experienced fundraising consultant will be more than happy to help you. Visit www.efundraising.com.