Fruit Fundraisers: Selling Full/Half vs. Large/Small Boxes

In our continuing series about healthy fundraising, The Fundraising Network has been discussing Ortanique fundraisers, a fruit fundraising opportunity that can help groups raise as much as $10,000 or more.  In their ortanique fundraising program, Parker Indian River Groves helps groups maximize their profit by selling full and half boxes rather than large/small.

Most groups simply sell large (40 lbs.) and small (20 lbs.) boxes of fruit.  This is the simplest method as all the fruit comes in exactly the size to be delivered.  However, what if you could increase your profit from $10 to $11 per box.  That’s an additional $1000 profit per full truckload!

When you sell both large and small boxes, you order exactly what you need of each size.  With the suggested markup of $10 per box, you make $10 per box.  Let’s create a hypothetical example.

Large Navel Orange
Your Cost:  $18.00
You Charge:  $28.00
Your Profit:  $10.00

Small Navel Orange
Your Cost:  $10.00
You Charge:  $20.00
Your Profit:  $10.00

Notice above that the small boxes are ½ the price of the large plus $1.00.  Essentially, you are paying an extra dollar for the cardboard to package the small boxes.  A dollar doesn’t sound like much until you think about it being $1.00 per box, what if you could put that $1.00 per box back in your pocket?

Sell Full and Half Boxes – more profitable

A full box is the same size as a large box.  A half box is the same size as a small box.  Instead of selling people “large” and “small,” offer them a full box or a half box.  The reason you offer them a half box is because you are going to order only large boxes from Parker Indian River Groves.  For those who want a half box, you are simply going to split the box yourself when the fruit arrives.  Therefore, for every 2 half boxes for your customers, you order one large box from Parker.

Now look at your profit per box offering the same amount of fruit at the same prices.

Large Navel Orange
Your Cost:  $18.00
You Charge:  $28.00
Your Profit:  $10.00

Small Navel Orange
Your Cost:  2 halves for $18.00
You Charge:  $20.00 each
Your Profit:  $11.00 per half

You are still selling the customer the same amount of fruit for the same price.  However, by decreasing your cost you have increased your profit.  It’s a great way to make much more money with just a minimal amount of extra work!