Crowdfunding can be a great way to bring together you donor network and surround them around your cause. Today, we’ll show you how to use crowdfunding for your next fundraiser.
Here’s three steps every cause can follow to successfully crowdfund a campaign:
1. Choose The Right Crowdfunding Platform
Before you can launch your campaign, you need a platform to host the fundraiser.
Crowdfunding with Expertise in Fundraising
If you are looking for a platform that has experience in the fundraising industry with both large and small groups, HelpaFund is a great platform. It was developed by a gentleman with years of working with fundraising groups and individuals. They provide all sorts of helps to aid you in your crowdfunding fundraiser.
- Audio tips for your campaign set-up stages
- Provide music on campaigns if you want it
- Provide Entertainment discount cards for rewards (see details on their web site)
- They even let you create your own rewards.
- They have share tools. All crowdfunding uses Facebook of course, but not everyone has a Facebook account. You can also share on Instagram (younger people use that over Facebook) and a Text tool that can be done from a smartphone. (About 98% of people read their text messages, so this is an extremely effective tool.)
- They even help your crowdfunding campaign get found in search engines.
Product Development or Creative Fundraising
If you have a product that you want to get off the ground, then Kickstarter might be right for you. People can pledge money to your cause through their site. Your project only funds if you meet or exceed your fundraising goal. If your project is successful, Kickstarter takes a 5% fee of the money raised – and there is a 3-5% payment processing fee. Keep in mind, Kickstarter can only be used for “creative projects.” For more information check out the Kickstarter FAQ and their Creator Handbook.
General Crowdfunding Service
If you are just looking for a general crowdfunding service, GoFundMe offers fundraising services for all causes. Set your crowdfunding goal and you get every donation your campaign raises. The type of campaign you run determines the fee GoFundMe.com attaches to your fundraiser.
2. Make Sure to Provide Compelling Information on Your Crowdfunding Page
This is your opportunity to let donors know who you are, how much money you need and what you’ll use it for. The old saying, “A Picture Paints a Thousand Words,” is true. Be sure to provide pictures along with compelling information about your fundraiser and how the funds will be used.
If possible, set up a video for your crowdfunding page. That way, when potential donors visit your crowdfunding page, the first thing they will see and hear is a video about your cause.
If you need to raise a lot of money or explain an in-depth cause, see a professional filmmaker (think local) might donate part or all of their services to make your crowdfunding video. Tell them what you need the video to do and let them actualize your vision. Some crowdfunding campaigns budget their video production into their fundraising expenses.
3. Launch and Monitor An Engaging Campaign
After you’ve created your crowdfunding page and populated it with information, it’s time to launch your campaign!
The first few days are your best chance to gain traction. Get as many eyes on your crowdfunding page as possible. Share your fundraiser across all social media platforms, and get your network to do the same.
Release daily content related to your crowdfunding campaign. This could be photos of the people / project your fundraiser will benefit, or status updates on how much money you’ve raised so far.
Check out how your promotional content is performing. What posts drive the most traffic to your crowdfunding page? What kind of donors are you attracting? Use this information to refine your crowdfunding efforts.
You want to constantly engage your audience with meaningful updates. Keep attracting new donors until your campaign ends!
So what you waiting for? Start your crowdfunding!