Last year, we had the opportunity to speak with Pete Reed, the owner of Blue Heron Discount Cards. His fundraiser caught our attention because of the humanitarian work he has been doing. We contacted him recently and asked him to send us any updated information he has about his fundraising program. Here’s what he sent back.
Blue Heron has been producing community based discount cards since 1995. At the time we started, discount cards were actually in their infancy. Over the years, we’ve improved our product constantly by changing our graphics personnel and our card suppliers. We’ve gone from a boring one color card to exciting multi-color logos and offers.
One thing that hasn’t changed is our care for our clients. We strive to put together a discount card that contains quality offers that make the cards easier to sell. We’ve been fortunate to have been able to build good relationships with many of the same businesses over the years, but we still strive for new business offers at the request of our clients. Each year, we attempt to make our clients a better card than they had the previous year. We want a card that people can use over and over again, not one that has offers that are not valid in the clients market. This requires a bit of extra work on our part, but it’s all part of the value we give to our customer, along with a high profit margin.
Pete didn’t really talk much about custom vs. generic discount cards. Most discount card companies are going to the mass produced, generic discounts, but Blue Heron is still providing custom cards with custom offers and there are some benefits to custom cards. More information about that in Part 2.