How to Use Crowdfunding for Your Next Fundraiser

How to Use Crowdfunding for Your Next Fundraiser

Crowdfunding can be a great way to bring together you donor network and surround them around your cause. Today, we’ll show you how to use crowdfunding for your next fundraiser.

Here’s three steps every cause can follow to successfully crowdfund a campaign:

1. Choose The Right Crowdfunding Platform

Before you can launch your campaign, you need a platform to host the fundraiser.

Crowdfunding with Expertise in Fundraising

If you are looking for a platform that has experience in the fundraising industry with both large and small groups, HelpaFund is a great platform.  It was developed by a gentleman with years of working with fundraising groups and individuals.  They provide all sorts of helps to aid you in your crowdfunding fundraiser.

  • Audio tips for your campaign set-up stages
  • Provide music on campaigns if you want it
  • Provide Entertainment discount cards for rewards (see details on their web site)
  • They even let you create your own rewards.
  • They have share tools.  All crowdfunding uses Facebook of course, but not everyone has a Facebook account. You can also share on Instagram (younger people use that over Facebook) and a Text tool that can be done from a smartphone. (About 98% of people read their text messages, so this is an extremely effective tool.)
  • They even help your crowdfunding campaign get found in search engines.

Product Development or Creative Fundraising

If you have a product that you want to get off the ground, then Kickstarter might be right for you.  People can pledge money to your cause through their site. Your project only funds if you meet or exceed your fundraising goal. If your project is successful, Kickstarter takes a 5% fee of the money raised – and there is a 3-5% payment processing fee. Keep in mind, Kickstarter can only be used for “creative projects.” For more information check out the Kickstarter FAQ and their Creator Handbook.

General Crowdfunding Service

If you are just looking for a general crowdfunding service, GoFundMe offers fundraising services for all causes. Set your crowdfunding goal and you get every donation your campaign raises. The type of campaign you run determines the fee GoFundMe.com attaches to your fundraiser.

2. Make Sure to Provide Compelling Information on Your Crowdfunding Page

This is your opportunity to let donors know who you are, how much money you need and what you’ll use it for.  The old saying, “A Picture Paints a Thousand Words,” is true.  Be sure to provide pictures along with compelling information about your fundraiser and how the funds will be used.

If possible, set up a video for your crowdfunding page.  That way, when potential donors visit your crowdfunding page, the first thing they will see and hear is a video about your cause.

If you need to raise a lot of money or explain an in-depth cause, see a professional filmmaker (think local) might donate part or all of their services to make your crowdfunding video. Tell them what you need the video to do and let them actualize your vision. Some crowdfunding campaigns budget their video production into their fundraising expenses.

3. Launch and Monitor An Engaging Campaign

After you’ve created your crowdfunding page and populated it with information, it’s time to launch your campaign!

The first few days are your best chance to gain traction. Get as many eyes on your crowdfunding page as possible. Share your fundraiser across all social media platforms, and get your network to do the same.

Release daily content related to your crowdfunding campaign. This could be photos of the people / project your fundraiser will benefit, or status updates on how much money you’ve raised so far.

Check out how your promotional content is performing. What posts drive the most traffic to your crowdfunding page? What kind of donors are you attracting? Use this information to refine your crowdfunding efforts.

You want to constantly engage your audience with meaningful updates. Keep attracting new donors until your campaign ends!

 

So what you waiting for?  Start your crowdfunding!

Why You Really Need to use Crowdfunding for Your Next Fundraiser

Why You Really Need to use Crowdfunding for Your Next Fundraiser

Fundraisers are crucial when collecting money to support what is important to you. It opens many doors that would otherwise remain closed. There are many ways to raise funds for your need.

The amount of strategies are endless. People often only consider one option: selling items. This category can include bake sales or other craft sales. You may have only considered fundraisers to be events such as these. However, you can truly get creative with ways to raise money.

Have you considered crowdfunding? You may have heard of it, especially with so many people opening up a crowdfunding account to raise significant amounts of money. You may have seen people sharing a funding page on social media. Huge amounts of money have been raised using this method of fundraising.

There are several reasons to use crowdfunding for your next fundraiser…

Crowdfunding

Extends Your Reach for Funds

Crowdfunding has brought fundraising to the internet. Never before has it been this easy reach sources for fundraising. You will literally be reaching a crowd, as crowdfunding is a form of crowdsourcing.

Crowdfunding allows your fundraising abilities to reach further heights. You can share your crowdfunding account over social media. People who care about you and your cause can also share it with their friends and followers. This creates a nearly limitless reach for funds.

Size Doesn’t Matter

Larger groups have the power of numbers, but small groups and individuals often face a much harder battle of trying to raise money.  If you or someone that you know has ever been faced with the burden of raising a large amount of money, you know how overwhelming it can feel.

You may have heard of people raising large amounts of money for trips through this type of funding. There are also many tragic situations that people feel compelled to support through crowdfunding. It is truly an easy and effective way to raise funds for your cause.

With crowdfunding, any person or group can use social media to amplify themselves.  Your online friends suddenly are an opportunity to turn yourself or your small group into a large one as they help you get the word out.

Every Cause Matters

Crowdfunding can be used for any and every cause. The range is limitless, so do not count your fundraiser out. Crowdfunding is used for a variety of needs. People have fully funded travel using the method. Entrepreneurs have been successful with funding their business ventures. Artists have also benefited from crowdfunding.

It’s Easy!

Set up a donations page and then use social media to get the word out.  HelpaFund has been working with all sorts of groups and individuals to do just that.  Click here and set up your donations page with them.

There’s No Up-Front Cost

There’s no cost to set up an account, and you don’t have any fees unless people actually make donations.  As for fees, HelpaFund keeps a very small percentage, but it’s worth it.  They take the headache out of collecting funds, they allow you to collect funds nationwide, and they provide many other benefits.

 

There is no reason that you should not incorporate crowdfunding into your fundraising strategies. You will be shocked at the reach your fundraiser has through crowdfunding. If you have a steep goal, then you should definitely consider crowdfunding. The amount of money you could raise is limitless. Do not underestimate people’s willingness to contribute to your cause. Reach the power of human kindness by using this crowdfunding resource today!