Raise Money and Support Humanitarian Interests for Women at the Same Time

discount card fundraising

“The Fundraiser was a huge success for its first year, and one that will continue to grow for many years to come. With a profit margin of $7.50 per card sold, we were able to provide our squads with full, embroidered, warm-up uniforms with the proceeds of one fundraiser! An impressive accomplishment!”
Samantha Young, Delaware

Blue Heron is one of those Fundraising Companies that you may not have heard of, but they have been helping groups raise money since 1995, and they have been quite successful at it.  The vision behind this company comes from its founder and President, Pete Reed.  Its success comes from his personal philosophy, “The customer is always right!” and the personal service that each customer receives.

Between the fundraising business and his humanitarian work, Pete stays very busy.  However, we caught a few moments with him to find out more about him, and what makes his fundraiser work so well.  Here’s what he had to say.

“Our discount cards are tremendously effective for our customers.  We get mostly schools, sports teams and marching bands, but we also get military and university organizations. It works well for several reasons.

First and foremost for our groups, the cards produce 70-80% profit.  That’s nearly unheard of in fundraising.  The normal ceiling is about 50%.

Second, our cards sell well because they have fantastic discounts, and because they come from businesses in the group’s community.  We work with our groups to get the best possible discounts within their communities.  The businesses don’t have to pay for the ads either.  Local discounts mean (1) people want the cards, (2) the $10 price point makes it an easy sell, and (3) it helps the local community.

Third, we help save their customers money.  There is no setup or production costs for the group unless they have special artwork that requires more attention than normal.

And our customers like the fact that they don’t have to fill a room with inventory they have stocked.  The cards are small enough so that they fit just about anywhere – wallet, purse, pocket. Their group members can carry the cards anywhere and can sell “on the spot” when the opportunity presents itself.”

During the rest of our visit, Pete talked about the groups Blue Heron discount cards have helped and the organization’s dedication to making groups profitable.  It’s not a complicated process, but it is successful and it’s proven effective for raising money.

Though Blue Heron is located along the Delmarva Peninsula in Delaware, Blue Heron has helped groups all over the United States.  Pete’s vision doesn’t stop there, however.  In 2005, through a series of events, Pete began working to help a girl, Slavka (pictured bottom right), in Slovakia and later began helping Aneta (pictured bottom middle) from the Czech Republic.  He didn’t just throw money at the problem.  He equipped these women to be able to live and succeed which led him to form Slavka’s Dream Ltd. (www.slavkasdream.com) His goals are:

  • to help women achieve status in their culture and society,
  • to provide for their families through working and education,
  • to increase hope by helping them to succeed rather than fall into desperation,
  • and to teach others to believe in themselves so that their dreams can become real.

To date, he has helped women in Slovakia, Czech Republic, Latvia, and Romania.

Meeting with Pete was an eye-opening experience.  Groups who want to raise money not only have great potential to meet their goals with Blue Heron fundraising cards.  When they use Blue Heron for their fundraising card provider, they also are helping to support humanitarian efforts for women who would otherwise be trapped in a terrible lifestyle.

Check out Blue Heron discount cards at www.blueheroncards.com.

Spotlight on Blue Heron Discount Cards — Part 1

Blue Heron Discount Cards
Blue Heron Discount Cards
Blue Heron Discount Cards strives to put together a discount card that contains quality offers that make the cards easier to sell. Each year, we attempt to make our clients a better card than they had the previous year. We want a card that people can use over and over again, not one that has offers that are not valid in the clients market.

Last year, we had the opportunity to speak with Pete Reed, the owner of Blue Heron Discount Cards.  His fundraiser caught our attention because of the humanitarian work he has been doing. We contacted him recently and asked him to send us any updated information he has about his fundraising program.  Here’s what he sent back.

Blue Heron has been producing community based discount cards since 1995. At the time we started, discount cards were actually in their infancy. Over the years, we’ve improved our product constantly by changing our graphics personnel and our card suppliers. We’ve gone from a boring one color card to exciting multi-color logos and offers.

One thing that hasn’t changed is our care for our clients. We strive to put together a discount card that contains quality offers that make the cards easier to sell. We’ve been fortunate to have been able to build good relationships with many of the same businesses over the years, but we still strive for new business offers at the request of our clients. Each year, we attempt to make our clients a better card than they had the previous year. We want a card that people can use over and over again, not one that has offers that are not valid in the clients market. This requires a bit of extra work on our part, but it’s all part of the value we give to our customer, along with a high profit margin.

Pete didn’t really talk much about custom vs. generic discount cards. Most discount card companies are going to the mass produced, generic discounts, but Blue Heron is still providing custom cards with custom offers and there are some benefits to custom cards.  More information about that in Part 2.