Winter Fundraiser Series: Flowery Fundraiser in February

If you are looking for a fundraiser to do during the winter months, February is a great month for which to plan. Valentine’s Day is a holiday when gifts are given, so it is a perfect time for a fundraiser.  People love giving and receiving candy and flowers, so why not have a fundraiser that supplies them?

Start Early

While this fundraiser is fairly simple, it is date sensitive so start planning early.  Because you will be delivering the flowers on a particular day, the florist will have a deadline for the order so they can deliver your flowers to your group on time.  You need time to take and collect orders.  You also need time to plan.  Therefore, pull your fundraising team together in plenty of time to get everything planned.


Planning a flower fundraiser is easy. Start by assembling your fundraising leadership team.  The team doesn’t have to do all the work. They help plan and make sure that all the work gets done.

Determine the Type of Flowers to Sell

Easy Alternative to Live Flowers

Chocolate flowers are usually chocolate lollipops shaped like flowers. This is a fundraiser that is especially good for elementary schools.  It’s simple.  Purchase the lollipops and then sell them.  Companies like The Goodies Factory offer a wide selection.

The first step is to determine which type of flowers you might want to sell — live or otherwise. For this article, we are going to focus on live flowers.

Research which type of live flowers you would like and where you will get them. Get in contact with your supplier to find out when you need to place your order so that you receive them on or around February 14th.

You also need to determine if you want to sell individual flowers or arrangements.  This can be determined by profit made per sale as well as by simplicity. It is much easier to sell and deliver individual roses for Valentine’s Day than to deliver whole arrangements.

Finally, plan for prizes to help motivate sellers.  The amount spent on prizes should be a very SMALL percentage of the profit.  Don’t be afraid to go to local businesses and ask for donations to use as prizes.  You’d be surprised at how motivating a free pizza or hamburger can be.  Offer a large prize for the top 1-3 sellers.  If possible, offer a small prize to anyone who meets a certain sales target.  For example, it could be a $5 Starbucks gift card for anyone who sells 30 roses.

Organize Your Group

Once you know your product and deadline, recruit and organize participants to do the selling.  How you organize depends on the size of your group. Smaller groups can simply distribute order forms to your participants and have them take orders.

Larger groups will need to break your sellers into smaller groups with each group having a leader.  Some organizations naturally break into groups such as schools. Each classroom becomes a group with the teacher as a leader.  Group leaders are responsible to distribute and collect order forms from the participants.

Promotion and Sales

Get the word out!  Make up the fliers and distribute to friends and family. Use social media to your advantage. Send out invites to order your fundraiser flowers. Take orders as they come in and do not be afraid to follow up with people you have contacted but have not yet placed their order or said they would rather not.

Collect the Orders

Depending on the size of the group, you may want to give 2-3 days for participants to turn in their orders.  However, set a specific date and time by which all orders need to be turned in.  Be sure to emphasize this deadline to participants and group leaders.


Some groups, especially larger ones, set a date and time during which customers can come pick up their orders.  Others prefer to deliver which is more personal and shows a bit more customer service.

If you are selling individual roses, it is easy enough to have a list of all participants and have them come and pick up the number of roses they need to deliver to their customers.

If you are selling arrangements, hopefully the florist sorts the orders.  If the florist does not sort orders, you will need to have a team to sort the various flower orders for distribution to individual customers.

If you have a smaller group, simply give the flowers to the participants and let them deliver them.  For larger groups, distribute the orders to the group leaders who, in turn, give the orders to individual participants.  The participants can then deliver the orders.

Throw a Prize Party

The goal of the party is to create a final fun memory associated with the this fundraiser so that your group is motivated for the next one.

Most groups need to fundraise more than one time per year.  Therefore, it is important to keep your group energized and motivated.  Once the fundraiser is done, throw a party for the participants.  It doesn’t have to be expensive.  Just make sure it’s fun.  While at the party, award the top sellers in front of the group and then make a big deal out of distributing the smaller prizes as well.